Customers lined up on Monday to get a 'pizza' the action during Crust Pizza Co.'s grand opening and ribbon cutting in New Braunfels.
According to Nicholas Fontenot, Crust Pizza's chief technical officer, the company first considered the Creekside location in December of 2021.
Last year, Crust acquired the lease for the location and began construction to transform it into a space that embodies Crust Pizza’s signature look.
Crust offers a variety of pizza, pasta, salads, sandwiches and starters on its menu, along with a few dessert options.
According to Fontenot, Crust’s focus on quality and freshness makes the pizza company stand out.
He said the cheese, vegetables, and meats are all hand-cut every morning.
“It can’t be called crust without having great crust, so for our dough, for example, we make from scratch every three hours,” Fontenot said. “It never even touches the fridge or freezer.”
Additionally, Fontenot said Crust is known for community involvement.
“If you don't see Crust Pizza at almost every event and every ball game, then we're not doing something right,” Fontenot said. "Our goal for New Braunfels is we want to make this store a super big success. We want when anybody in town thinks about pizza, they're gonna think about Crust.”
New Braunfels residents could experience the new space and food for the first time on July 15.
The grand opening event offered giveaways, music from a local DJ and free pizza for several guests.
“The turnout for the grand opening was amazing; I think people started lining up at like 6 a.m. in the morning,” Fontenot said. “I think, all in all, we probably had over 200 plus people that came just for lunch on Monday.”
Pizza enthusiasts and ‘aficiona-doughs’ interested in Crust Pizza Co. can stop by the new Creekside location at 2955 Town Center Dr #400.
